Compare

J.P. Morgan vs Wealthfront

Prices, payments, fees and registration, side by side.

Market orders fill at once; marketable limit orders add a price cap.

The short answer

S&P 500 · Market orders · all sizes under $200,000

Per $10,000 of market orders in S&P 500 stocks, J.P. Morgan customers pay about $1.04 less than Wealthfront customers: a price $0.08 better than the fair price against $0.96 above the fair price. That holds on identical trades too.

J.P. Morgan isn't paid for orders; Wealthfront isn't paid for orders. Neither charges a stock commission.

Not a verdict on which broker is better overall; for your own habits, use the yearly cost calculator.

Side by side

Tap a name for its report

J.P. Morgan and Wealthfront side by side
MeasureJ.P. MorganWealthfront
Prices you getSeptember 2026 · S&P 500 · Market orders
Extra cost per $10,000 traded Dollars paid above the fair price (midpoint of the best buy and sell quotes) per $10,000 of market orders, all sizes under $200,000 averaged (largest orders weigh most); lower is better.better: −$0.08$0.96
Customer pays, as a share of the spread 0% = you got the fair price, 100% = you paid the full gap between buy and sell quotes; lower is better.better: -2.8%34.5%
Same-trade gap vs other brokers Points of the spread on identical stocks and order sizes; below zero = better than other brokers.better: −12.4 pt+27.4 pt
Average execution speed Average time from receiving a market order to completing it; faster is not better here, as brokers whose orders took longer got better prices.1.1 s81 ms
Broker is paid, per $10,000 order What trading firms pay the broker for a $10,000 order (payment for order flow).−$0.00$0.00
Orders that beat the quoted price Share of orders filled at least slightly better than quoted; it says little about how much you save, so it is context, not a score.92%75%
Typical order size Average dollars per order; brokers whose customers place bigger orders tend to get better prices.$9,239$1,814
Feeschecked Nov 2, 2026
Commission per stock trade Dollars per online stock or ETF trade; nearly every broker charges $0, so the real cost is in the price you get.$0.00$0.00
Options fee per contract Dollars per options contract to open a trade, on top of any per-trade commission.$0.65not offered
Margin interest rate Yearly interest on a $25,000 margin loan.11.75%not offered
Interest on idle cash Yearly interest (APY) on uninvested cash in a standard account.variesvaries
Transfer-out fee For moving your whole account to another broker. Lower is better.$75.00better: $0.00
Is it registered?regulator records, not an endorsement
FINRA record BrokerCheck: the broker's licences, history and any disciplinary actions.BrokerCheckBrokerCheck
SIPC member Returns your securities and cash (up to $500,000) if the broker fails; not investment losses.YesYes
Reports what it is paid for orders Rule 606: where a broker sends orders and what it is paid. A broker whose orders go through another firm files none.YesYes
Tick = the better value; unticked rows are context, not a score. Prices: September 2026 (SEC Rule 605), orders under $200,000. Payment: Apr–Jun 2026 (SEC Rule 606). How we measure

Cost by order size

S&P 500 · Market orders

Show as a table
Order sizeJ.P. MorganWealthfront
<$250−$0.17$1.35
$250−$0.20$1.24
$1k−$0.31$1.08
$5k−$0.31$0.85
$10k−$0.25$0.93
$20k−$0.12$0.83
$50k$0.06$0.96
$200k+$0.77$1.73
Every broker gets far worse prices on orders of $200,000 and over.

What does this add up to in a year?

See your yearly cost

Popular comparisons

Every comparison (300 pairs)
UBS Wealth vs Vanguard · Wealthfront · Webull · Wells Fargo · WF FiNet
Vanguard vs Wealthfront · Webull · Wells Fargo · WF FiNet
Wealthfront vs Webull · Wells Fargo · WF FiNet
Webull vs Wells Fargo · WF FiNet
Wells Fargo vs WF FiNet